Hubspot Inbound Marketing And Web 2 0 Case Analysis

HubSpot - Inbound Marketing And Web 2.0 Case Study
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Victor of the 2014 Case Center Award in the class of Promotion.The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the theory of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. ... Document Viewer

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Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators, was developed on the concept that to get customers to be interested in your product, “pulling” them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at ... Document Viewer

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